If you are deeply aggrieved by shoddy goods or poor service, you should treat no wrong as too small to ignore If something irritates you enough, then it warrants a complaint.  Think of it in terms of a small stone in your shoe.  The offending item may be tiny but if it hinders your ability to walk properly then it is worth dealing with.
  • If you feel like registering a complaint, get the whole thing off your chest by committing your thoughts to a piece of paper or an email as soon as you can. Do not bottle up your anger.   The mere process of venting your spleen is cathartic and even if you are targeting an apology rather than a multi million pound compensation, it is always better to act than to do nothing.  Looking at a more macrocosmic picture, nothing is going to improve in this country if we “grin and bear it” with a notoriously British approach regarding all things confrontational.  If we want excellent service like they have in America we need to express ourselves more forcefully and we should not moan about anything if we cannot even be bothered to tell the companies concerned how they are failing to deliver good quality.

 

  • Do I practice what I preach?  My smallest complaint ever concerned an ant.  London Zoo operates a scheme whereby you can adopt an animal for an annual fee.  You get a photograph of the beast in question and a certificate.  Elephants, for example, are very expensive.  As an ideal present for a tight-fisted friend I decided to adopt the cheapest creature available: a wood ant, then priced at £15-00.   Imagine my horror when I received a certificate for the wrong kind of ant: a soldier ant.  Did I bother to complain?  Can Delia cook?!  What I have never worked out was how London Zoo could charge an annual fee for a creature that according to my research was never likely to live for more than 2 months.  Now there’s a complaint……